Banijay Boss Hails ‘Monumental Week’ Following All3Media Merger as Results Reveal Revenue Up 3.4% to Almost €4.9 Billion
Referring to the merger of Banijay Entertainment and All3Media, Marco Bassetti, CEO of Banijay Entertainment and Banijay Live, said, “This has been nothing short of a monumental week for our business,” as he revealed the company’s annual results Thursday.
He said that the results “demonstrate the value of scaled creativity, an expansive footprint, first-class talent, and a diversified strategy,” and added, “the strategic rationale behind combining Banijay Entertainment and All3Media is amplified.”
He concluded, “In a consolidating market, scale matters, and the new combination will only enhance our ability to attract and retain great talent, monetize our IP via digital and live, and increase our investment in creativity and new technologies. Now more than ever, we need to build a resilient media and entertainment powerhouse designed for long-term growth.”
The group reported that revenue was up 3.4% to €4.881 billion ($5.655 billion) and that adjusted EBITDA was up 8.6% to €961 million.
Bassetti said that over the year Banijay had delivered more than 16,000 hours of content and launched more than 80 titles with global streamers including “House of Guinness,” “Culpa Nuestra,” “Mrs Playmen” and “Last One Laughing UK,” amongst other versions, and in live events, it had delivered the Winter Olympic Games Opening Ceremony.
François Riahi, CEO of Banijay Group, said: “In a year marked by a challenging production backdrop and a softer sports calendar, our diversified model once again demonstrated its growth potential. We continued to deliver major series to global streaming platforms and reinforced our leadership in IP.”
Live experiences achieved double-digit growth, powered by the international roll-out of Luminiscence and by Balich Wonder Studio’s organization of major ceremonies that marked the year, he said.
Online sports betting and gaming sustained strong momentum, with revenue up 10% despite a record year in 2024, and a further 23% increase in unique active players. Adjusted EBITDA for this business once again recorded double-digit growth despite the absence of major sports competition and the increase in taxes in France in July 2025.
The acquisition of Tipico, the sports betting and gaming leader in Germany and Austria, last year represented “a transformative milestone for the group,” he said. “It broadens our geographical diversity and positions Banijay Group as a leader in the sector.”
He said that the results “demonstrate the value of scaled creativity, an expansive footprint, first-class talent, and a diversified strategy,” and added, “the strategic rationale behind combining Banijay Entertainment and All3Media is amplified.”
He concluded, “In a consolidating market, scale matters, and the new combination will only enhance our ability to attract and retain great talent, monetize our IP via digital and live, and increase our investment in creativity and new technologies. Now more than ever, we need to build a resilient media and entertainment powerhouse designed for long-term growth.”
The group reported that revenue was up 3.4% to €4.881 billion ($5.655 billion) and that adjusted EBITDA was up 8.6% to €961 million.
Bassetti said that over the year Banijay had delivered more than 16,000 hours of content and launched more than 80 titles with global streamers including “House of Guinness,” “Culpa Nuestra,” “Mrs Playmen” and “Last One Laughing UK,” amongst other versions, and in live events, it had delivered the Winter Olympic Games Opening Ceremony.
François Riahi, CEO of Banijay Group, said: “In a year marked by a challenging production backdrop and a softer sports calendar, our diversified model once again demonstrated its growth potential. We continued to deliver major series to global streaming platforms and reinforced our leadership in IP.”
Live experiences achieved double-digit growth, powered by the international roll-out of Luminiscence and by Balich Wonder Studio’s organization of major ceremonies that marked the year, he said.
Online sports betting and gaming sustained strong momentum, with revenue up 10% despite a record year in 2024, and a further 23% increase in unique active players. Adjusted EBITDA for this business once again recorded double-digit growth despite the absence of major sports competition and the increase in taxes in France in July 2025.
The acquisition of Tipico, the sports betting and gaming leader in Germany and Austria, last year represented “a transformative milestone for the group,” he said. “It broadens our geographical diversity and positions Banijay Group as a leader in the sector.”