From Boardroom to Backlot: How Collars & Co. Became a Go-To Officewear Brand for Hollywood Execs
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In the shifting wardrobe of modern Hollywood – from power meetings to backlot lunches and press junkets — one brand has quietly carved out a niche among agents, producers and studio executives: Collars & Co. Their mission is simple: to empower men to look and feel their best with elevated casual wear.
Launched in 2021 by founder Justin Baer, the brand’s origin story is refreshingly relatable. After years of wearing stiff dress shirts under sweaters in New York, Baer wanted something polished yet breathable. The result was the Dress Collar Polo — a performance polo with a real English spread or semi-spread collar engineered for versatility. The design quickly became the uniform for those who spend their days moving between offices, sets and red carpets.
“Hollywood’s embrace of Collars & Co. really validates what we’ve believed from day one, style doesn’t have to shout to make an impression,” Baer tells Variety. “It’s about pieces that move with you, feel incredible, and quietly elevate every moment.”
The brand’s appeal dovetails with Hollywood’s “quiet luxury” movement, popularized by series like “Succession“ and “Industry,” which boast the understated aesthetic of the new elite. Clean lines, minimal branding and subtle tailoring define the Collars & Co. ethos. On any given day, a Semi-Spread Collar Polo can be spotted under a navy blazer at CAA or paired with sneakers in a Beverly Hills production office.
The product lineup extends beyond the hero polo: the Maverick Performance Blazer, now available in a new knit unstructured version, offers tailoring without rigidity, while the Apex Performance Dress Shirt brings stretch and breathability to traditional officewear. For fall, the Bellagio Long Sleeve Polo adds an elevated layer for LA’s cool evenings.
Shop through all of Collar & Co’s offerings here, and a few standout pieces for this season below:
In the shifting wardrobe of modern Hollywood – from power meetings to backlot lunches and press junkets — one brand has quietly carved out a niche among agents, producers and studio executives: Collars & Co. Their mission is simple: to empower men to look and feel their best with elevated casual wear.
Launched in 2021 by founder Justin Baer, the brand’s origin story is refreshingly relatable. After years of wearing stiff dress shirts under sweaters in New York, Baer wanted something polished yet breathable. The result was the Dress Collar Polo — a performance polo with a real English spread or semi-spread collar engineered for versatility. The design quickly became the uniform for those who spend their days moving between offices, sets and red carpets.
“Hollywood’s embrace of Collars & Co. really validates what we’ve believed from day one, style doesn’t have to shout to make an impression,” Baer tells Variety. “It’s about pieces that move with you, feel incredible, and quietly elevate every moment.”
The brand’s appeal dovetails with Hollywood’s “quiet luxury” movement, popularized by series like “Succession“ and “Industry,” which boast the understated aesthetic of the new elite. Clean lines, minimal branding and subtle tailoring define the Collars & Co. ethos. On any given day, a Semi-Spread Collar Polo can be spotted under a navy blazer at CAA or paired with sneakers in a Beverly Hills production office.
The product lineup extends beyond the hero polo: the Maverick Performance Blazer, now available in a new knit unstructured version, offers tailoring without rigidity, while the Apex Performance Dress Shirt brings stretch and breathability to traditional officewear. For fall, the Bellagio Long Sleeve Polo adds an elevated layer for LA’s cool evenings.
Shop through all of Collar & Co’s offerings here, and a few standout pieces for this season below: