Disney Slashes Price of Disney+/Hulu Bundle by 62% in Limited-Time Promo
Disney is looking to crank up its streaming subscriber numbers for the first quarter of 2026 — introducing a 62% price discount on the ad-supported Disney+/Hulu bundle for a three-month period.
The Mouse House launched a special deal offering Disney+ and Hulu with ads for $4.99/month for the first three months — an $8 discount from the regular $12.99/month. The offer is available March 5 through March 24 for new and eligible returning customers in the U.S. who sign up online (via this link). After the three-month promotional period ends, the Disney+/Hulu bundle will auto-renew at the then-current monthly retail price until canceled.
Disney has regularly run special discounts aimed at driving signups to its streaming services. It also has regularly increased the standard price of those packages: Last October, it hiked pricing on Disney+ and Hulu for the third time in three years, when the cost of the Disney+/Hulu bundle rose from $10.99 to $12.99 per month.
In promoting the new Disney+/Hulu bundle deal, the company cited upcoming programming coming to the services. That includes blockbuster “Zootopia 2” (March 11), Marvel’s “Daredevil: Born Again” Season 2 (March 24) and Hulu original “The Secret Lives of Mormon Wives” Season 4 (March 12). Other new TV shows and movies on Hulu include “Paradise” Season 2, “Predator: Badlands” and “Tell Me Lies” Season 3.
Disney stopped reporting streaming subscriber numbers effective with the last calendar-year quarter of 2025. For the period, which was Disney’s Q1 of fiscal 2026, total revenue for Disney+ and Hulu was $5.35 billion, up 11%, and operating income shot up 72% to $450 million. That represented operating margin of 8.4% for the period, and Disney reiterated that it expects entertainment streaming to hit an operating margin of 10% for full-year fiscal 2026.
In 2026, Disney expects to fully merge Hulu into Disney+. According to Disney, in the U.S. you will still be able to purchase Disney+ and Hulu as stand-alone plans. Disney has not yet set a sunset date for the Hulu app.
The Mouse House launched a special deal offering Disney+ and Hulu with ads for $4.99/month for the first three months — an $8 discount from the regular $12.99/month. The offer is available March 5 through March 24 for new and eligible returning customers in the U.S. who sign up online (via this link). After the three-month promotional period ends, the Disney+/Hulu bundle will auto-renew at the then-current monthly retail price until canceled.
Disney has regularly run special discounts aimed at driving signups to its streaming services. It also has regularly increased the standard price of those packages: Last October, it hiked pricing on Disney+ and Hulu for the third time in three years, when the cost of the Disney+/Hulu bundle rose from $10.99 to $12.99 per month.
In promoting the new Disney+/Hulu bundle deal, the company cited upcoming programming coming to the services. That includes blockbuster “Zootopia 2” (March 11), Marvel’s “Daredevil: Born Again” Season 2 (March 24) and Hulu original “The Secret Lives of Mormon Wives” Season 4 (March 12). Other new TV shows and movies on Hulu include “Paradise” Season 2, “Predator: Badlands” and “Tell Me Lies” Season 3.
Disney stopped reporting streaming subscriber numbers effective with the last calendar-year quarter of 2025. For the period, which was Disney’s Q1 of fiscal 2026, total revenue for Disney+ and Hulu was $5.35 billion, up 11%, and operating income shot up 72% to $450 million. That represented operating margin of 8.4% for the period, and Disney reiterated that it expects entertainment streaming to hit an operating margin of 10% for full-year fiscal 2026.
In 2026, Disney expects to fully merge Hulu into Disney+. According to Disney, in the U.S. you will still be able to purchase Disney+ and Hulu as stand-alone plans. Disney has not yet set a sunset date for the Hulu app.