Disney is unleashing a bunch of discount offers and sweepstakes aimed at spurring more Disney+ and Hulu subscription sign-ups and renewals. The new Disney+ Perks program expands offers to streaming subscribers to be “always-on” as opposed to the previously limited-time promos, according to the Mouse House. The program launches Thursday (May 29) in the U.S. with additional international rollouts to follow later this year. Disney-owned Hulu will follow suit with its own Perks program launching June 2.
At launch, Disney+ and bundle subscribers will be able to enter a sweepstakes to win tickets to the world premiere of “Freakier Friday” in Los Angeles (occurring sometime in mid or late July) before the sequel starring Lindsay Lohan and Jamie Lee Curtis hits theaters Aug. 8. They’ll also have the chance to win a four-night cruise on the Disney Destiny, the newest ship in the Disney fleet, sailing from Fort Lauderdale beginning November 2025.
“Our fans are some of the most passionate in the world, and Perks are our way of thanking them for subscribing to Disney+,” Samantha Rosenberg, EVP of marketing for Disney+, said in a statement. “Whether it’s access to in-demand experiences that only Disney can offer or everyday savings and special discounts from top brands, we’re building two complimentary programs that are all about celebrating our viewers.” Other Disney+ Perks include: Hulu also is introducing a collection of perks, starting June 2 and rolling out weekly over the summer.Hulu Perks are set to include: To be eligible for Disney+ Perks, you must have an active Disney+ subscription (and by the same token Hulu Perks are available only to Hulu or Disney Bundle subscribers). However, the sweepstakes — including the chance to win a trip to the “Freakier Friday” premiere — are open to all U.S. residents 18 and older, with no purchase or subscription required. More info on Disney+ Perks is at this link.
According to Disney, new perks “will drop regularly, giving fans more reasons to check in, discover something new and engage with the stories they love.” For the first three months of 2025, Disney+ gained 1.4 million subscribers to end the quarter at 126.0 million worldwide. The company attributed Disney+’s unexpected subscriber growth to a strong content slate that included the addition of blockbuster “Moana 2” and the debut of original series “Daredevil: Born Again.” Hulu subs rose by 1.1 million sequentially to stand at 54.7 million at quarter’s end.