Netflix and Brazilian Tourism Board Embratur Announce Cooperation Agreement to Boost Film-TV Tourism in Brazil
RIO DE JANEIRO – Netflix and Embratur, the Brazilian Tourism Board, announced Friday a cooperation agreement aimed at boosting tourism through Brazilian audiovisual productions, establishing a model which could be used in other countries.
Embratur President Marcelo Freixo and Netflix Director of Public Policy for Brazil Mariana Polidorio announced the deal during a panel at Rio2C, Latin America’s largest creativity event that is running over May 27 to June 1 in Rio. The panel also counted on Fernanda Souza, host of Netflix hit reality show “Stranded With My Mother-In-Law.”
The partnership marks a bet on the power and settings of Brazilian stories to attract tourists from around the world.
Inspired by the success of some of Netflix’s biggest plays in countries such as France and Spain, the initiative takes in a promotional video which plays on the tourist potential of settings from productions that have captivated global audiences – such as “Invisible City,” lensed in the Amazon rainforest, or “Love Is Blind Brazil,” with seasons shot at destinations such as Trancoso, Bahia, and Bom Jardim da Serra, Santa Catarina, nd “Sintonia,” highlighting the urban landscapes of São Paulo’s outskirts.
“Audiovisual content is a powerful tool and a key asset for tourism promotion. Many people choose their travel destinations based on a movie or series they’ve watched. Brazilian content and talent are globally recognized for their quality, they carry our cultural identity, and they continue to win hearts all over the world. This partnership is a way to turn the strength of Brazilian stories into real-life connections,” said Freixo said.
The partnership also includes the launch of a travel guide featuring itineraries and tourist experiences inspired by top-performing Netflix titles with strong local and global engagement – titles that reflect the main cultural assets Embratur aims to promote. The guide will be released later this year and will highlight the natural and cultural resources promoted by Embratur.
“We are committed to Brazil in the long term. We know that the stories we tell help project the country to the world and have a direct impact on the local economy, Brazilian culture, and tourism — both for domestic and international audiences,” said Polidorio.
Embratur President Marcelo Freixo and Netflix Director of Public Policy for Brazil Mariana Polidorio announced the deal during a panel at Rio2C, Latin America’s largest creativity event that is running over May 27 to June 1 in Rio. The panel also counted on Fernanda Souza, host of Netflix hit reality show “Stranded With My Mother-In-Law.”
The partnership marks a bet on the power and settings of Brazilian stories to attract tourists from around the world.
Inspired by the success of some of Netflix’s biggest plays in countries such as France and Spain, the initiative takes in a promotional video which plays on the tourist potential of settings from productions that have captivated global audiences – such as “Invisible City,” lensed in the Amazon rainforest, or “Love Is Blind Brazil,” with seasons shot at destinations such as Trancoso, Bahia, and Bom Jardim da Serra, Santa Catarina, nd “Sintonia,” highlighting the urban landscapes of São Paulo’s outskirts.
“Audiovisual content is a powerful tool and a key asset for tourism promotion. Many people choose their travel destinations based on a movie or series they’ve watched. Brazilian content and talent are globally recognized for their quality, they carry our cultural identity, and they continue to win hearts all over the world. This partnership is a way to turn the strength of Brazilian stories into real-life connections,” said Freixo said.
The partnership also includes the launch of a travel guide featuring itineraries and tourist experiences inspired by top-performing Netflix titles with strong local and global engagement – titles that reflect the main cultural assets Embratur aims to promote. The guide will be released later this year and will highlight the natural and cultural resources promoted by Embratur.
“We are committed to Brazil in the long term. We know that the stories we tell help project the country to the world and have a direct impact on the local economy, Brazilian culture, and tourism — both for domestic and international audiences,” said Polidorio.