Precision. Power. Purpose. SharkNinja Steps Into the Global Spotlight With ‘F1® The Movie’
Consumers love their Shark vacuum. They swear by their Shark hair care, and now, skincare tools. They rave about their Ninja CREAMi or Ninja SLUSHi. These products spark excitement, go viral on social media and become indispensable parts of daily life. What many don’t realize? They all come from the same place.
Behind two of the most beloved brands in home innovation — Shark and Ninja — is a company that’s remained largely behind the curtain. Until now.
This summer, SharkNinja, the innovation powerhouse behind these multibillion-dollar brands, is stepping into the global spotlight with a high-octane collaboration on Apple Original Films’ “F1® The Movie,” distributed by Warner Bros. Pictures. As a sponsor of the fictional APXGP racing team featured in the film, SharkNinja is aligning its precision-engineered ethos with the speed, resilience and storytelling of one of the season’s most anticipated cinematic events.
In millions of homes around the world, spanning kitchens, bathrooms, hair and skincare routines, and even the great outdoors, SharkNinja’s products are designed to solve real consumer problems with performance, adaptability and unmistakable style. But this moment marks something more: a cultural reveal and a declaration of who’s really behind the performance.
The Cinematic Crossover: Performance on Screen and in Real Life Through its partnership with “F1® The Movie,” SharkNinja is merging Hollywood storytelling with the engineering excellence that powers its everyday innovations. As an official sponsor of the fictional APXGP team, the high-performance race crew at the heart of the film, SharkNinja is stepping into a cultural moment that mirrors the values at its core: speed, resilience, ingenuity and an obsession with performance.
But this is more than a sponsorship. It’s a statement of identity.
“Our partnership with ‘F1® The Movie’ reflects who we are at our core: fast-moving, precision-driven and always innovating,” says Mark Barrocas, CEO of SharkNinja. “Like the characters in the film, we’re always pushing to do more and defy expectations — with an unwavering focus on making a positive impact in everyday life.”
The APXGP Performance Collection reflects both a product story and a brand ethos; a visual and emotional expression of SharkNinja’s belief that performance doesn’t belong only on the track. It’s found in morning routines, weekend projects, quiet rituals and everyday victories.
Solving Problems, Not Just Building Products For SharkNinja, innovation is about solving real problems through function and thoughtful, intuitive design. The company doesn’t just build products that work; it builds tools that make sense, feel natural and fit seamlessly into daily life. That consumer-first mindset has fueled SharkNinja’s rise from scoring individual hits to having two of the most recognized and trusted brands.
“From your first coffee to your final clean sweep, our technology moves with you… adapting, empowering and performing at rapid speed,” says Barrocas. “We don’t rest because there are always more problems to solve, more ways to help positively impact people’s lives.”
That purpose-driven approach has become SharkNinja’s competitive advantage. Every new feature, form and function is rooted in deep consumer insight. It’s not about chasing trends; it’s about rethinking what’s possible again and again.
Engineering Empathy, Design That Drives Desirability SharkNinja’s approach to innovation is deeply human. And that mindset starts with design.
“We live inside a problem,” says Ross Richardson, Chief Design Officer at SharkNinja. “The hardest challenges don’t come with obvious answers, and we’re comfortable operating in that kind of dark room. Our job is to imagine a better way, even when the market has accepted ‘good enough.’ We don’t.”
Richardson, who often takes prototypes home and tests them in the chaos of daily life, views each creation not just as a tool, but as an experience. From the click of a handle to the visual confidence of a countertop product, every detail is crafted with empathy, clarity and emotional connection for how people actually live.
In an industry where consumers are often conditioned to blame themselves when something doesn’t work, SharkNinja designs with a different assumption: The product should work intuitively, beautifully and effortlessly — every single time.
That philosophy has driven SharkNinja to reimagine entire categories, inviting people into experiences they might have previously found too complex, intimidating, or out of reach.
It’s what turned at-home espresso into an attainable ritual. It’s what made professional-level hairstyling, gourmet ice cream making and outdoor mist cooling not just possible, but joyful.
Just like in racing, every detail matters. The smallest decisions, the hidden mechanics, the unseen effort — it all adds to performance that feels effortless. And as SharkNinja steps into the cinematic spotlight, it’s not to play a role, but to show the world what it really takes to win.
A Quiet Force, Now in Focus Founded in 1994, SharkNinja has spent the last three decades building a business by listening closely and iterating quickly. Headquartered outside Boston, the company evolved from a challenger brand into a category leader by embracing a distinctly modern approach to innovation: fast, consumer obsessed and relentlessly execution focused.
That strategy has delivered results. In fiscal year 2024, SharkNinja reported $5.5 billion in net sales, a reflection of both global consumer demand and the company’s pace of innovation. Each year, SharkNinja launches approximately 25 products built from the ground up, spanning 37 categories and protected by more than 5,200 global patents. Its products are powered by thoughtful design and a deep understanding of how people live.
For years, Shark and Ninja thrived on their own terms: going viral on TikTok, racking up rave reviews and becoming staples in homes without ever relying on traditional brand marketing. But with this summer’s cinematic partnership, SharkNinja is reintroducing its performance and innovation.
About “F1® The Movie” Apple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1® The Movie, distributed worldwide by Warner Bros. Pictures, only in theaters and IMAX®.
Behind two of the most beloved brands in home innovation — Shark and Ninja — is a company that’s remained largely behind the curtain. Until now.
This summer, SharkNinja, the innovation powerhouse behind these multibillion-dollar brands, is stepping into the global spotlight with a high-octane collaboration on Apple Original Films’ “F1® The Movie,” distributed by Warner Bros. Pictures. As a sponsor of the fictional APXGP racing team featured in the film, SharkNinja is aligning its precision-engineered ethos with the speed, resilience and storytelling of one of the season’s most anticipated cinematic events.
In millions of homes around the world, spanning kitchens, bathrooms, hair and skincare routines, and even the great outdoors, SharkNinja’s products are designed to solve real consumer problems with performance, adaptability and unmistakable style. But this moment marks something more: a cultural reveal and a declaration of who’s really behind the performance.
The Cinematic Crossover: Performance on Screen and in Real Life Through its partnership with “F1® The Movie,” SharkNinja is merging Hollywood storytelling with the engineering excellence that powers its everyday innovations. As an official sponsor of the fictional APXGP team, the high-performance race crew at the heart of the film, SharkNinja is stepping into a cultural moment that mirrors the values at its core: speed, resilience, ingenuity and an obsession with performance.
But this is more than a sponsorship. It’s a statement of identity.
“Our partnership with ‘F1® The Movie’ reflects who we are at our core: fast-moving, precision-driven and always innovating,” says Mark Barrocas, CEO of SharkNinja. “Like the characters in the film, we’re always pushing to do more and defy expectations — with an unwavering focus on making a positive impact in everyday life.”
The APXGP Performance Collection reflects both a product story and a brand ethos; a visual and emotional expression of SharkNinja’s belief that performance doesn’t belong only on the track. It’s found in morning routines, weekend projects, quiet rituals and everyday victories.
Solving Problems, Not Just Building Products For SharkNinja, innovation is about solving real problems through function and thoughtful, intuitive design. The company doesn’t just build products that work; it builds tools that make sense, feel natural and fit seamlessly into daily life. That consumer-first mindset has fueled SharkNinja’s rise from scoring individual hits to having two of the most recognized and trusted brands.
“From your first coffee to your final clean sweep, our technology moves with you… adapting, empowering and performing at rapid speed,” says Barrocas. “We don’t rest because there are always more problems to solve, more ways to help positively impact people’s lives.”
That purpose-driven approach has become SharkNinja’s competitive advantage. Every new feature, form and function is rooted in deep consumer insight. It’s not about chasing trends; it’s about rethinking what’s possible again and again.
Engineering Empathy, Design That Drives Desirability SharkNinja’s approach to innovation is deeply human. And that mindset starts with design.
“We live inside a problem,” says Ross Richardson, Chief Design Officer at SharkNinja. “The hardest challenges don’t come with obvious answers, and we’re comfortable operating in that kind of dark room. Our job is to imagine a better way, even when the market has accepted ‘good enough.’ We don’t.”
Richardson, who often takes prototypes home and tests them in the chaos of daily life, views each creation not just as a tool, but as an experience. From the click of a handle to the visual confidence of a countertop product, every detail is crafted with empathy, clarity and emotional connection for how people actually live.
In an industry where consumers are often conditioned to blame themselves when something doesn’t work, SharkNinja designs with a different assumption: The product should work intuitively, beautifully and effortlessly — every single time.
That philosophy has driven SharkNinja to reimagine entire categories, inviting people into experiences they might have previously found too complex, intimidating, or out of reach.
It’s what turned at-home espresso into an attainable ritual. It’s what made professional-level hairstyling, gourmet ice cream making and outdoor mist cooling not just possible, but joyful.
Just like in racing, every detail matters. The smallest decisions, the hidden mechanics, the unseen effort — it all adds to performance that feels effortless. And as SharkNinja steps into the cinematic spotlight, it’s not to play a role, but to show the world what it really takes to win.
A Quiet Force, Now in Focus Founded in 1994, SharkNinja has spent the last three decades building a business by listening closely and iterating quickly. Headquartered outside Boston, the company evolved from a challenger brand into a category leader by embracing a distinctly modern approach to innovation: fast, consumer obsessed and relentlessly execution focused.
That strategy has delivered results. In fiscal year 2024, SharkNinja reported $5.5 billion in net sales, a reflection of both global consumer demand and the company’s pace of innovation. Each year, SharkNinja launches approximately 25 products built from the ground up, spanning 37 categories and protected by more than 5,200 global patents. Its products are powered by thoughtful design and a deep understanding of how people live.
For years, Shark and Ninja thrived on their own terms: going viral on TikTok, racking up rave reviews and becoming staples in homes without ever relying on traditional brand marketing. But with this summer’s cinematic partnership, SharkNinja is reintroducing its performance and innovation.
About “F1® The Movie” Apple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1® The Movie, distributed worldwide by Warner Bros. Pictures, only in theaters and IMAX®.