How to Make Variety a Preferred News Source on Google
If you want Variety’s insider coverage to lead your news feed, Google just made it simple. Thanks to the platform’s new Preferred Sources feature, you can prioritize Variety in your search results — so whenever a major entertainment news story breaks, our stories appear first.
Variety.com has ranked as the top entertainment business news site since June 2022. According to unique-visitor data from Comscore, the online home of the entertainment business magazine has reached a larger digital audience than consumer publications such as Vanity Fair and Entertainment Weekly for the past three years. In 2025, Variety’s traffic also surpassed that of all other trade news outlets, making it the most-read publication in its category.
To select Variety as a Preferred Source on Google, you can click this link or follow the steps below.
It can be anything entertainment-related — from a new film or television series in development to the latest celebrity news.
Once you’ve searched for a current event or topic, select the starred square icon located beside Top Stories.
Start typing “Variety” into the search field and then click the checkmark next to Variety.
After you click the “Reload results” button, your refreshed search results should include the latest content from Variety.com. From then on, Variety will appear more prominently in Top Stories or within the “From your sources” section.
Variety.com has ranked as the top entertainment business news site since June 2022. According to unique-visitor data from Comscore, the online home of the entertainment business magazine has reached a larger digital audience than consumer publications such as Vanity Fair and Entertainment Weekly for the past three years. In 2025, Variety’s traffic also surpassed that of all other trade news outlets, making it the most-read publication in its category.
To select Variety as a Preferred Source on Google, you can click this link or follow the steps below.
It can be anything entertainment-related — from a new film or television series in development to the latest celebrity news.
Once you’ve searched for a current event or topic, select the starred square icon located beside Top Stories.
Start typing “Variety” into the search field and then click the checkmark next to Variety.
After you click the “Reload results” button, your refreshed search results should include the latest content from Variety.com. From then on, Variety will appear more prominently in Top Stories or within the “From your sources” section.